The intersection of Ideas: KATAPULT PAVILION Redefines Genius with ‘Scenius’ Showcase!”
KATAPULT PAVILION is an immersive Creative Industries Expo in Yerevan, Armenia, showcasing the nation’s vibrant cultural landscape. Brand Real managed the branding and design for the inaugural edition, themed “Scenius.”
“Scenius” is a term coined by musician Brian Eno as an alternative to the concept of “genius.” It refers to the collective intelligence and creativity that emerges from a supportive community or scene rather than from individual brilliance alone. In contrast to the traditional notion of a solitary genius, Scenius emphasizes the importance of collaboration, mutual influence, and the sharing of ideas within a creative environment. Eno suggests that outstanding creative achievements often arise from the fertile interaction between individuals within a vibrant cultural or artistic scene.
“Scenius emphasizes the importance of collaboration, mutual influence, and sharing ideas within a creative environment.”
–Brian Eno
Branding Objectives:
- Establish a distinct brand identity that resonates with PAVILION’s mission and values.
- Create a visually captivating and cohesive brand experience across multiple platforms.
- Develop a modular branding system adaptable to future editions and sub-brands.
Target Audience:
- Creative professionals and independent freelancers
- Art enthusiasts, collectors, and investors
- Local and international buyers
- Sponsors and partners are seeking collaboration opportunities.
Branding Needs:
- Logo and Brand Guidelines
- Poster and Invitation Design
- Merchandise (Tote bag, T-shirt)
- Signage and Exhibition Materials
- Social Media Banners and Templates
“KATAPULT PAVILION: Where collective genius converges to shape Armenia’s cultural landscape.”
Key Creative Considerations:
- High-End Design Feel: Convey a sense of sophistication and cutting-edge aesthetics.
- Hybridity: Reflect the pavilion’s convergence of art, technology, and design.
- Energetic and Edgy: Capture the youthful and trendsetting spirit of the event.
- Color Inspiration: Utilize a vibrant color palette inspired by the pavilion’s venue and the theme of “Scenius.”
Logo Design:
The KATAPULT PAVILION logo incorporated a symbolic element reflecting the union and collaboration of diverse creative industries. The circular form mirrored the architectural design of the venue, further emphasizing the event’s focus on collective genius.
Poster Design:
Posters for the pavilion and its sub-brand, KATAPULT STAGE, employed vivid typography and captivating imagery. They effectively conveyed the event’s essence and provided essential information to attendees.
Posters for the pavilion and its sub-brand, KATAPULT STAGE, employed vivid typography and captivating imagery. They effectively conveyed the event’s essence and provided essential information to attendees.
Social Media:
Social media banners and templates maintained visual consistency while highlighting specific aspects of the event, such as speakers, exhibitions, and the “Scenius” concept.
The KATAPULT PAVILION logo incorporated a symbolic element reflecting the union and collaboration of diverse creative industries. The circular form mirrored the architectural design of the venue, further emphasizing the event’s focus on collective genius.
Social media banners and templates maintained visual consistency while highlighting specific aspects of the event, such as speakers, exhibitions, and the “Scenius” concept.
Deliverables:
Brand Real successfully developed a comprehensive branding package for KATAPULT PAVILION, including:
- Logo and Brand Guidelines
- Posters and Invitation Designs
- Merchandise Designs
- Signage and Exhibition Materials
- Social Media Templates
“Brand Real’s design for KATAPULT PAVILION embodies sophistication, energy, and the spirit of Scenius.”
Result:
The KATAPULT PAVILION brand successfully captivated its target audience, creating a recognizable and impactful presence. The event solidified its position as an essential platform for Armenia’s creative industry, showcasing the country’s exceptional talent and innovative spirit on a global stage.
EU-funded program to revitalize Armenia’s creative industries
EU-supported AGBU Creative Accelerator Program is an initiative to catalyze Armenia’s creative economy. It operates with the broader goal of revitalizing the Creative and Cultural Industries (CCI) ecosystem in Armenia, empowering creative professionals, bridging gaps in services and infrastructure, and promoting cross-sector collaboration. The program offers various components such as an incubator for culture, developing CCI services, showcase events, infrastructure investments, and establishing a Creative and Cultural Industries Council.
Behind every successful initiative lies a dedicated team of individuals committed to bringing the vision to life. With Vazken Kalayjian, Tiziano Bollettini, Mariella Liberati, Joel Stevens, and Emily Shore at the helm, KATAPULT is in good hands.
In conclusion, KATAPULT is more than just a program; it’s a testament to the power of creativity, innovation, and collaboration. As Armenia’s creative landscape continues to evolve, KATAPULT will remain at the forefront, driving progress and shaping the future of the nation’s creative economy.
KATAPULT
CREATIVE ACCELERATOR PROGRAM
Catalyzing Armenia’s Creative Economy
#Scenius #CreativeIndustries #Armenia #KatapultPavilion #BrandReal #Innovation#AGBU