Brand Real: The Startup Entrepreneurs’ Guide to Effective Branding and Building Values-Based Organizations
Vasken Kalayjian begins writing a series of how-to, step-by-step guidelines to help startups and entrepreneurs, and this becomes Brand Real: The Startup Entrepreneurs' Guide to Effective Branding and Building Values-Based Organizations. Combining more than 30 years of experience and 21 experts from various fields, the book is published a year later.
City of Madrid
Also in this year…
Trump himself dominated the headlines and social media throughout 2017, and when he didn’t like the headlines, he let us know... And the U.S. withdrew from the Paris Climate Agreement.