ELEMENTAR: From Scientific Precision to Strategic Visibility
About Elementar
Elementar Analysensysteme GmbH is a German multinational manufacturer specializing in high-performance elemental analyzers and isotope ratio mass spectrometers. Their instruments empower scientific discovery by enabling precise analysis of non-metallic elements such as carbon, nitrogen, sulfur, hydrogen, oxygen, and chlorine. With installations in over 80 countries and decades of innovation, Elementar is the trusted partner behind labs, universities, and industries working to better understand our world—one element at a time.
A New Standard in Scientific Advertising
Objective:
Build a visually unified, message-driven advertising system to launch Elementar’s next-gen protein analysis instruments into new, innovation-heavy sectors.
The Challenge
While Elementar was globally recognized for its scientific precision, its outbound advertising lacked simplicity and emotional resonance—especially in fast-evolving industries like agriculture, food science, and environmental innovation. The opportunity was to simplify the message and elevate the brand’s voice without losing scientific rigor.
Our Solution
In collaboration with MarketingNow, we designed a modular advertising system built on two strategic pillars:
- V1: Time to Rethink Protein Analysis
Focused on innovation, simplified workflows, and environmental sustainability. - V2: A New Standard in Protein Analysis
Centered around lab performance, cost per sample, and technical precision.
Visuals were intentionally bold and clean, using Elementar’s signature green, modern typography, and real-world application imagery (e.g., oats, beans, rice) to root the technology in familiar contexts.
Creative Deliverables
- Scalable ad banners for web, landing pages, and trade journals
- Product-forward CTAs: “Download Technical Details” and “Watch Video”
- A new visual language optimized for clarity, brand alignment, and trust
Impact
- Elevated visibility for rapid MAX N exceed and rapid N exceed® pro
- A standardized campaign system scalable across global teams
- Alignment between technical and marketing stakeholders through clear messaging
From Static to Scientific – Elementar’s Social Identity Transformation
Objective:
Build a modular, easy-to-use LinkedIn design system to enhance storytelling across Elementar’s key verticals and content types.
The Challenge
Elementar had technical excellence but lacked a coherent social voice. The brand’s LinkedIn presence needed stronger visual identity, more sector-specific messaging, and templates the in-house team could scale easily—across product, event, and recruitment content.
Our Solution: Modular Social Architecture
We developed a system that blends strategy and creativity with scientific clarity:
1. Product Banners
- Modular layouts for single/dual product stories
- Industry-specific icons and bold accent colors
2. Content Banners
- Technical downloads (case studies, application notes, guides)
- Sector-based cueing with clear CTAs
3. Event Campaigns
- “Come See Us” banners for events like The Good Food Conference
- Visual language segmented by vertical (e.g., agriculture, forensics)
4. Recruitment Banners
- Symbolic design (e.g., search icons) and approachable color psychology
- Consistent templates to scale HR content with character
Build a visually unified, message-driven advertising system to launch Elementar’s next-gen protein analysis instruments into new, innovation-heavy sectors.
Outcome
- A scalable, in-house-friendly LinkedIn content system
- Unified visual identity across all types of content
- Increased engagement, clarity, and brand professionalism on LinkedIn
Strategic. Scalable. Scientific.
Contact us for your brand rejuvenation.
Client: Elementar Analysensysteme GmbH
Partners: Learning Learning Architects | Brand Real | MarketingNow
Industry: Scientific Instruments / B2B Technology
Company Website: https://www.elementar.com/en/
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