Revolutionizing Armenia’s Creative Landscape: The Story of KATAPULT Creative Accelerator Program
In the vibrant heart of Armenia, an innovative initiative is taking shape, ready to revolutionize the nation’s creative economy. KATAPULT, the AGBU Creative Accelerator Program, serves as a symbol of innovation and collaboration with a mission to elevate Armenia’s creative industries to new heights.
Empowering Creativity: The Mission of KATAPULT
At its core, KATAPULT seeks to revitalize Armenia’s Creative and Cultural Industries (CCI) ecosystem, bridging gaps in infrastructure, empowering creative professionals, and fostering cross-sector collaboration. With a range of components, including cultural incubators, showcase events, and infrastructure investments, KATAPULT is more than just a program; it’s a catalyst for change.
The program’s vision is to position Armenia as a hub for creative ideas, skills, products, and enterprises, competing in a thriving global market. Its mission is to empower creative professionals, bridge existing gaps in services and infrastructure, and promote a dynamic and sustainable creative ecosystem.
A Vision for the Future
The primary vision of the AGBU Creative Accelerator Program is clear: to position Armenia at the forefront of creative innovation and entrepreneurship. KATAPULT aims to drive economic growth and sustainability in the CCI sector by empowering individuals, fostering collaboration, and promoting CI.
"KATAPULT: Igniting creativity, bridging gaps, shaping the future."
Brand Positioning: Innovation and Collaboration
KATAPULT positions itself as a co-creator of unique cultural products, working in collaboration with trusted partners to bridge the gap between the cultural sector and economically viable avenues. Serving as a catalyst for connection and innovation, KATAPULT is paving the way for a vibrant and sustainable creative economy.
Engaging the Audience: Targeting Three Key Groups
With a focus on engaging three key groups – creative agents, creative enablers, and cultural institutions – KATAPULT ensures that its message resonates with those who have the power to shape Armenia’s creative future.
Crafting a Dynamic Brand Strategy
From its vibrant color palette to its forward-thinking approach, KATAPULT’s brand strategy embodies energy, innovation, and inclusivity. With a presence across online platforms and physical spaces, KATAPULT is reaching audiences far and wide, sparking conversations and driving change.
"Empowering Armenia's creative economy one innovative leap at a time."
A Name That Resonates: The Birth of KATAPULT
At Brand Real, we took on the challenge of naming the AGBU Creative Accelerator Program. After careful consideration, we settled on a name that encapsulated the project’s goals and spirit. “Katapult,” with its unique spelling and dynamic connotations, symbolizes acceleration, innovation, and connection to culture, serving as a fitting and dynamic name for the project.
Brand Naming Process:
We began with a comprehensive brainstorming session, considering factors such as alignment with the program’s vision and mission, cultural resonance, and linguistic suitability in both English and Armenian.
Outcome:
After reviewing numerous proposals, we submitted a long list of 530 new names, including a short list of 12 agency recommendations. Among these, “Katapult” emerged as the clear choice, standing out for its distinctiveness and alignment with the project’s objectives.
Brand Name Rational:
“Katapult” was a deliberate branding choice, symbolizing acceleration, innovation, and a bold leap into the future. Its unique spelling adds a modern flair, while its connection to culture resonates with Armenia’s rich heritage.
Overall, “Katapult” serves as a powerful representation of the project’s goals, embodying the spirit of creativity, innovation, and economic growth in Armenia’s creative industries. We’re proud to have played a role in shaping the identity of this transformative initiative.
KATAPULT positions itself as a co-creator of unique cultural products, collaborating with trusted partners to bridge the gap between the cultural sector and economically viable avenues. Catalyzing connection and innovation, KATAPULT is paving the way for a vibrant and sustainable creative economy.
Crafting a Captivating Visual Identity
With the brand strategy in place, the creative team at Brand Real seamlessly transitioned to crafting a captivating visual identity for KATAPULT. Drawing on a range of outstanding concepts, the team empowered the client to choose the one that best resonated with their vision.
Looking Ahead: The Future of KATAPULT
As KATAPULT continues its journey, the future looks brighter than ever. With a clear vision, a bold mission, and a name that resonates, there’s no limit to what Armenia’s creative economy can achieve. And as the nation’s creative renaissance unfolds, KATAPULT will be at the forefront, propelling Armenia to new heights of success.
"Join us as we propel Armenia to the forefront of global creativity."
KATAPULT’s brand strategy embodies energy, innovation, and inclusivity, from its vibrant color palette to its forward-thinking approach. With a presence across online platforms and physical spaces, KATAPULT is reaching audiences far and wide, sparking conversations and driving change.
EU-funded program to revitalize Armenia’s creative industries
EU-supported AGBU Creative Accelerator Program is an initiative to catalyze Armenia’s creative economy. It operates with the broader goal of revitalizing the Creative and Cultural Industries (CCI) ecosystem in Armenia, empowering creative professionals, bridging gaps in services and infrastructure, and promoting cross-sector collaboration. The program offers various components such as an incubator for culture, developing CCI services, showcase events, infrastructure investments, and establishing a Creative and Cultural Industries Council.
Behind every successful initiative lies a dedicated team of individuals committed to bringing the vision to life. With Vazken Kalayjian, Tiziano Bollettini, Mariella Liberati, Joel Stevens, and Emily Shore at the helm, KATAPULT is in good hands.
In conclusion, KATAPULT is more than just a program; it’s a testament to the power of creativity, innovation, and collaboration. As Armenia’s creative landscape continues to evolve, KATAPULT will remain at the forefront, driving progress and shaping the future of the nation’s creative economy.
EU-supported AGBU Creative Accelerator Program is an initiative to catalyze Armenia’s creative economy. It operates with the broader goal of revitalizing the Creative and Cultural Industries (CCI) ecosystem in Armenia, empowering creative professionals, bridging gaps in services and infrastructure, and promoting cross-sector collaboration. The program offers various components such as an incubator for culture, developing CCI services, showcase events, infrastructure investments, and establishing a Creative and Cultural Industries Council.
KATAPULT
CREATIVE ACCELERATOR PROGRAM
Catalyzing Armenia’s Creative Economy
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