Blog Archives
BakerCorp Rebranding For Expansion.
The Challenge BakerCorp (originally Baker Tanks) is one of the largest providers of liquid storage, pumping and filtration solutions in the US. Since its inception in 1942, and without trade marking their name, the co ...
How To Get A Multi Stakeholder Organization To Agree On A Name Change And A Rebrand.
Queens Community House The Challenge After facing several years of challenging political and community tensions, Forest Hills Community House in New York finally opened its doors in 1975 with just three staff membe ...
Honoring People And Achievement Inspires Greatness.
Altrum Honors The Challenge With over 40 years experience in creating financial tombstones and deal gifts, Altrum wanted to become the world’s leading provider of award and recognition solutions. Based in New Yor ...
Radio Farda Rebrand And A New Website Launch.
Radio Free Europe / Radio Liberty / Radio Farda The Challenge Radio Liberty has asked GK Brand to work on several branding initiatives, including launching a new website for Radio Farda. As a joint project between ...
Alexsa Consulting Branding To Engage With The Next Generation Of Leaders.
Alexsa Consulting The Challenge A leading San Francisco based leadership development firm, Alexsa Consulting were looking to reposition their brand with a focus on the future of leadership. This next generational a ...
Value-Investing Firm Reaps Rewards Of A Successful Branding.
Neuberger Berman The Challenge With an IPO in the works, Neuberger Berman’s objective was to gain a new brand identity and brand architecture, in order to focus attention on the company ahead of the buyout. The c ...
How To Establish And Grow A New Business Brand
With a background as an archivist, a Feng Shui consultant and an interior designer, Julianna Kocsis first launched her consulting business in 2010. Based on her experience of curating and presenting textile collections, ...