KATAPULT PAVILION is an immersive Creative Industries Expo in Yerevan, Armenia, showcasing the nation’s vibrant cultural landscape. Brand Real managed the branding and design for the inaugural edition, themed “Sceniu ...
In the vibrant heart of Armenia, an innovative initiative is taking shape, ready to revolutionize the nation’s creative economy. KATAPULT, the AGBU Creative Accelerator Program, serves as a symbol of innovation and col ...
Jeff Bezos says "If you’re going to invent, you've got to be willing to be misunderstood for long periods of time. Anything new and different is initially going to be misunderstood. Well-meaning critics, who are worri ...
A company’s brand promise sums up in a few memorable words what the company reliably delivers to its customers. Your brand promise should tell a believable story that makes sense to your customers, your collaborator ...
Take a look at all the big ideas that have had a huge impact on our lives in the last ten, twenty, thirty years. Consider the internet, the iPhone and all the Apple products, smart cars, the internet of things, artifi ...
Neural Interface Technology Last year at the MIT Media Lab 30th Anniversary Nicholas Negroponte the founder and Chairman Emeritus predicted that uploading knowledge directly into our brain would be possible in our lifet ...
The first thing people think of when they consider your brand is your company’s logo, and like it or not, every logo comes with a host of emotional associations that will shape how people relate to your company. Logos ...
We get so used to hearing marketing terms like branding that it’s easy to lose sight of the fact that what we’re really doing is making a connection with people in a way that’s not so different to the way we meet p ...
Contemporary. Urban. Cosmopolitan Unhappy with how Africa and global black culture was portrayed in the media, Senegal-born marketing professional Eveline Diatta-Accrombessi set out to launch a global and bilingual (Fr ...
I have always been a big believer in Intellectual Philanthropy - giving people a hand up rather than a handout in my opinion is one of the greatest acts of philanthropy that we can do for our fellow man. When we share ...
Founded by former NASA scientist, Chris Boshuizen, the satellite company Cosmogia was reevaluating its name. Cosmogia had developed tiny satellites that exceed the resolution of their counterparts at a fraction of the si ...
Costume Institute's spring 2017 Met exhibition examines the work of fashion designer Rei Kawakubo, known for her avant-garde designs and ability to challenge conventional notions of beauty, good taste, and fissionability ...