Blog Archives
BakerCorp Rebranding For Expansion.
The Challenge BakerCorp (originally Baker Tanks) is one of the largest providers of liquid storage, pumping and filtration solutions in the US. Since its inception in 1942, and without trade marking their name, the co ...
How To Get A Multi Stakeholder Organization To Agree On A Name Change And A Rebrand.
Queens Community House The Challenge After facing several years of challenging political and community tensions, Forest Hills Community House in New York finally opened its doors in 1975 with just three staff membe ...
Honoring People And Achievement Inspires Greatness.
Altrum Honors The Challenge With over 40 years experience in creating financial tombstones and deal gifts, Altrum wanted to become the world’s leading provider of award and recognition solutions. Based in New Yor ...
Strengthening And Rejuvenating The Nielsen Brand.
Nielsen Bainbridge The Challenge Nielsen Bainbridge is one of the world's leading producers of high quality picture framing products. As world leaders in research and ground breaking new products, Nielsen's innovat ...
Radio Farda Rebrand And A New Website Launch.
Radio Free Europe / Radio Liberty / Radio Farda The Challenge Radio Liberty has asked GK Brand to work on several branding initiatives, including launching a new website for Radio Farda. As a joint project between ...
Another Successful Naming Project For Global Electronics Leader Canon.
Canon The Challenge When Canon research and development came out with a new and innovative top of the line projection system, the decision was made to name the product internally as they have done so in the past. T ...
Alexsa Consulting Branding To Engage With The Next Generation Of Leaders.
Alexsa Consulting The Challenge A leading San Francisco based leadership development firm, Alexsa Consulting were looking to reposition their brand with a focus on the future of leadership. This next generational a ...
Planet Labs
The Challenge Founded by former NASA scientist, Chris Boshuizen, the satellite company Cosmogia was reevaluating its name. Cosmogia had developed tiny satellites that exceed the resolution of their counterparts at a f ...