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Blog Archives

Home Branding Strategy
01 Apr, 2020
BakerCorp Rebranding For Expansion.

BakerCorp Rebranding For Expansion.

Heavy Machinery

The Challenge BakerCorp (originally Baker Tanks) is one of the largest providers of liquid storage, pumping and filtration solutions in the US. Since its inception in 1942, and without trade marking their name, the co ...

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01 Apr, 2020
How To Get A Multi Stakeholder Organization To Agree On A Name Change And A Rebrand.

How To Get A Multi Stakeholder Organization To Agree On A Name Change And A Rebrand.

Charitable Organization, Community House, Non-Profit Organization

Queens Community House The Challenge After facing several years of challenging political and community tensions, Forest Hills Community House in New York finally opened its doors in 1975 with just three staff membe ...

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01 Apr, 2020
Honoring People And Achievement Inspires Greatness.

Honoring People And Achievement Inspires Greatness.

Awards and Recognition Products, Financial Tombstones and Deal Gifts

Altrum Honors The Challenge With over 40 years experience in creating financial tombstones and deal gifts, Altrum wanted to become the world’s leading provider of award and recognition solutions. Based in New Yor ...

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01 Apr, 2020
Strengthening And Rejuvenating The Nielsen Brand.

Strengthening And Rejuvenating The Nielsen Brand.

Home Decore, Manufacturing

Nielsen Bainbridge The Challenge Nielsen Bainbridge is one of the world's leading producers of high quality picture framing products. As world leaders in research and ground breaking new products, Nielsen's innovat ...

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01 Apr, 2020
Radio Farda Rebrand And A New Website Launch.

Radio Farda Rebrand And A New Website Launch.

Media

Radio Free Europe / Radio Liberty / Radio Farda The Challenge Radio Liberty has asked GK Brand to work on several branding initiatives, including launching a new website for Radio Farda. As a joint project between ...

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01 Apr, 2020
Another Successful Naming Project For Global Electronics Leader Canon.

Another Successful Naming Project For Global Electronics Leader Canon.

Electronics, Technology

Canon The Challenge When Canon research and development came out with a new and innovative top of the line projection system, the decision was made to name the product internally as they have done so in the past. T ...

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01 Apr, 2020
Alexsa Consulting Branding To Engage With The Next Generation Of Leaders.

Alexsa Consulting Branding To Engage With The Next Generation Of Leaders.

Leadership Consulting

Alexsa Consulting The Challenge A leading San Francisco based leadership development firm, Alexsa Consulting were looking to reposition their brand with a focus on the future of leadership. This next generational a ...

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01 Apr, 2020
Planet Labs

Planet Labs

The Challenge Founded by former NASA scientist, Chris Boshuizen, the satellite company Cosmogia was reevaluating its name. Cosmogia had developed tiny satellites that exceed the resolution of their counterparts at a f ...

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01 Apr, 2020
EDAN TV

EDAN TV

Television Network

The Challenge Unhappy with how Africa and global black culture was portrayed in the media, Senegal-born marketing professional Eveline Diatta-Accrombessi set out to launch a global and bilingual (French and English) med ...

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01 Apr, 2020
Value-Investing Firm Reaps Rewards Of A Successful Branding.

Value-Investing Firm Reaps Rewards Of A Successful Branding.

Financial Services

Neuberger Berman The Challenge With an IPO in the works, Neuberger Berman’s objective was to gain a new brand identity and brand architecture, in order to focus attention on the company ahead of the buyout. The c ...

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01 Apr, 2020
How To Establish And Grow A New Business Brand

How To Establish And Grow A New Business Brand

Interior Designer

With a background as an archivist, a Feng Shui consultant and an interior designer, Julianna Kocsis first launched her consulting business in 2010. Based on her experience of curating and presenting textile collections, ...

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01 Apr, 2020
The Challenge of Building a Premium Ethical Clothing Brand

The Challenge of Building a Premium Ethical Clothing Brand

Fashion

Entrepreneurs Paul and Olga Garibian are young parents who want to contribute to a healthier world for their children and for future generations. With the fashion industry being one of the world’s largest polluters, th ...

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