Know Your Values In life… Humans are creatures of meaning. How people see themselves and how they see those around them defines who they are. This is why values are key in all areas of life: in communicating effectiv ...
57% of consumers said to be willing to boycott brands that do not share their social beliefs. According to Credit Suisse, millennials are the most sustainability-conscious generation, willing to pay more for products a ...
Brand Armenia. The Challenge The National Competitiveness Foundation of Armenia (NCFA is now DFA) decided that it was time to develop a cohesive brand strategy for Armenia. Being one of the most promising economies in ...
The Startup Entrepreneurs’ Guide to Effective Branding and Building Value-Based Organization Contributed by OnlineBookClub This amazing guide is about how startup entrepreneurs can build real brands that can make a ...
Especially when it comes to effective branding, Brand Real: The Startup Entrepreneurs’ Guide to Effective Branding and Building Value-Based Organization is a must! Contributed by Online Book Club Reviewer Nidaconhh ...
Contributed by Caroline Gikonyo ”Above all, figure out what your story is and tell it consistently, as confusion kills sales and companies.” This is a memorable quote by Peter Drucker a renowned management guru tha ...
Andrew and Gaia Grant, authors of Who Killed Creativity? And How To Get It Back, introduce us to some insidious professional killers and recommend ways to stop them. Available on Amazon The 7 Biggest Creativity Killers ...
When we think about our role in designing the cities of the future, it would be easy to get carried away with the possibilities open to us, thanks to rapid technological advances, and to never stop and ask ourselves whet ...
Looking Ahead, Together From designers and architects to academic researchers and social action groups, forward-looking entrepreneurs and innovators from every field are increasingly asking questions about how our lives ...